Expressions of the Vine fused wine and music into an entirely new experience. We recorded sound samples directly from Ontario wine regions, the crunch of vineyard soil, the press of grapes, the hum of cellars, and collaborated with emerging and established artists to turn those samples into original music. The result was a celebration of love, culture, and place that came to life through performances, parties, and festival-style activations built for the Millennial imagination.
